When Ken Jones co-founded his company IVC Displays in 2003, he planned from the beginning to use the Internet as a marketing tool. “Our thought was that in the near future, customers would be going to the internet to do research, to get to know products, and to keep on the leading edge of what's available. We knew there would be competition, and that people would find it no problem to be able to buy on the web,” Jones said. “And our success is due to the fact that this is exactly what happened.”

IVC Displays is an industrial computer provider that makes touch-screen display system to interface with PLCs, particularly for manufacturing companies. PLCs, or programmable logic controllers, are computer systems used to automate systems such as assembly lines. “We're focused on a narrow segment of what you would find from a PLC manufacturer,” Jones said. “Our focus is that operator interface—to have a display that's reliable, and that meets the requirements of their application.”

Jones chose to specialize narrowly so that his company could provide the highest possible quality and service. It's an approach designed to win over customers in a highly competitive industry. “Both my partner and I are well experienced in industrial computers, the marketplace, the users' requirements and the various applications where the products are used,” Jones said. “The other contributing factor to our success was giving the technical support and knowledge that would assist customers in being successful themselves.”

For more information please visit: www.ivcdisplays.com