Refining Your Buyer Persona. According to a consumer marketing study by Edelman Insights, 90 percent of those surveyed across eight different countries want marketers to more effectively

Global Investment Performance Standards, more commonly referred to as “GIPS” in the investment industry, have been adopted by 37 countries around the world. In 1999, the CFA Institute, a

Shopping for insurance is both time-consuming and confusing. Insurance brokers such as San Diego-based Auerbach & Gussin, use experience to reduce time and cost, as well as to find the

Things change quickly in the marketing world, and experts are continuously exploring new avenues for advertising. Your next successful ad campaign just may grace the face of today's newest

Without the business of lighting, the world would be in a “dark age,” at least after sunset each evening. For Billy Hodges, president of Digital Filaments LLC, the business of lighting is one that is

In 1997, after working together as consultants on a large-scale outsourcing contract, Joe Infante and two partners formed the end-to-end solutions provider, Dynamic Strategies. Collectively,

If your employees are able to use wearable tech as a working tool, it is important to have a set of security and management protocols in place to protect your business' sensitive material and

Robots Aiding in Eldercare and Beyond. The word “robot” was originally created by Czech science fiction writer Karel Čapek, who envisioned artificial people someday working alongside

Target is still not able to calculate the cost of the monumental credit card breach that compromised the data of tens of millions of customers last year. Even though various reports put the loss

The unraveling of the American economy in 2008 left many U.S. companies teetering on the brink of disaster. Many tried stepping back from the edge by issuing pink slips. 

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