To the typical investment advisory firm, today just happens to be a good day for an impromptu phone call – a “can’t miss” opportunity that happens to await you and you only. Of course, if you decline the product proposed, the rolodex turns and the eventual taker adds to the firm’s coffers, whether the actual insight pays off or not. HiTek Capital Management (HTCM) does not operate that way: the credibility of the advice serves as the primary currency of this Rhode Island-based firm.

“There’s nothing for us to sell,” says owner Colin Cookson. “We provide a service so it’s in our best interest to look out for our clients.”

”Looking out for clients” doesn’t simply mean loading up on the standard mutual funds, stocks and bonds to cheer-lead market booms, while coaxing clients into settling for less. Cookson places a premium on value. “We separate ourselves by implementing our own option strategies to generate income, acquire positions, hedge and reduce management fees.”

Either way, no matter how apt the fiduciary advice, nothing is guaranteed. HTCM takes that into consideration and always proceeds with an eye on protecting the downside. Shifting in and out of positions as needed, spending cover calls and offering options, Cookson makes sure clients understand the available tools that cushion the future and ease the anxiety. “They can sleep well at night knowing that we’re out there to protect their portfolio,” he said.

It all makes for a more arduous road for Cookson, but he’s willing to put in the mileage – especially in the wake of all the shenanigans of 2008. “It’s a long process building this company because of the approach we take, but I think in the end, that’s where it will be worth it,” he said positively.

For more information, please visit: www.hitekcapital.com