Above all else, Adriana Perciballi believes quality customer service is at the root of her success.

With the help of former clients, her realtors and other legal and financial consults, Perciballi, owner of Castle Rock Mortgage, Inc. in Melville, N.Y., has managed to sustain healthy business growth and foster a positive reputation. “I’m thankful that clients see who we really are and how we treat our people,” she said.

After developing a solid clientele of her own through constant referrals spanning her 20 years of experience working for other companies, she founded the Castle Rock Mortgage in 2003. She firmly believes treating customers as you would want to be treated is vital to sustaining good business. “It sounds so cliché, but I really, really feel that this is so key in everything in life,” she said. “I truly appreciate and am grateful for all of my loyal clients.”

Because the mortgage application process can be frustrating and tedious for customers, Perciballi makes a point to go over every detail and make it as easy as possible. To take the pressure off, she tells anecdotes about past clients and makes jokes about the abundance of paperwork. It’s reassuring for people to know everyone else is going through the same process, she said.

Although a rough economy resulted in a downsizing of her company, Perciballi looks at the situation in a positive light. Because new regulations required employees to hold a license, those who were not fully dedicated to the business left. The restructuring of the company was not an easy endeavor, but Perciballi knows that for a business to succeed in her field, it needs to be flexible and willing to keep an open mind.

For more information please visit www.castlerckmortgage.com