Business Tech

Promoting Excellence in the SPI

Responsible for a large portion of today's economy, the plastics industry has secured its place as the third largest manufacturing industry in the United States. Chances are if you are using a product it contains plastic.  

Harnessing the power of this demand, Dr. David Raia, Principal of Raia and Associates, offers clients his superior skills in the sector. “We look at ourselves as a technical resource for people and even products that we don't sell,” he said.  

For Raia, entering the plastics industry was a natural choice. Atop of 3 degrees in plastics engineering, Raia also boasts years of experience in research, product design, sales, manufacturing, and chemistry.  

Since the firm's 1997 inception, Raia and Associates has focused on proprietorship and R&D.   But when the economy was gasping for air in 2010, the company's sales plummeted. This required Raia to brainstorm and implement affective change that would allow his company and customers to keep afloat in the market's dangerous waters. “We wanted to be one of the best technical plastics manufacturing sales representatives in the North-East,” Raia told The Suit. “I took a very close look as to what specifically we were doing in terms of marketing, sales, and our approach to customers and (asking) was that model necessarily fitting with what we needed to do.” The answer, Raia admits, was no and change was in order. Subsequently, Raia and Associates refocused the scope of their company to preforming sales and providing more advanced sales services including useful literature, better internet-based tech support, and other first-class industry resources to the public. 

With adaptation comes opportunity and Raia and Associates's new image is maneuvering them through today's economic environment. Servicing the Greater New England area and as far as Idaho, Raia and his team are focused on providing quality technical services to an ever-growing demographic.   

For more information, please visit: www.raia-associates.com

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