Business Tech

An American Manufacturer

Many U.S. manufacturing companies are losing customers to overseas firms that can cut prices to a level domestic businesses can't match. But for Russell Steenhoff, CEO and president of Andros Manufacturing Corp, the answer is diversification.

Andros specializes in screw machine parts and products. “The units started coming from China cheaper than the pieces could be made here, so we lost a lot of work to China,” Steenhoff said. “My idea now is to start diversifying and do other kinds of machining. I'm going to start looking at other machining capabilities.”

Steenhoff believes that if a company is having trouble bringing in new customers because of low-priced competitors, it should focus on increasing its product offerings for existing customers. And as Andros gears up for its new production, he's using a variety of cost-cutting measures to finance the change. “We've had to train the guys to run three machines instead of two. We've arranged work schedules to get the maximum hours for the machine without having to pay overtime. We've had to do a lot of tricks to stay competitive,” Steenhoff said.

Steenhoff is also counting on the company's long-time dedication to customer service. “I think what contributes to the success is we work very closely with our customers,” he said. “We've had a lot of long term relationships with a lot of customers. Some customers have gone elsewhere and then returned, as they found out that we care about their needs and we really care about them.”

For more information please visit: www.androsmfg.com

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