Rod Peery of Technetix Inc. is an innovator, producing unique new technology in the field of telecommunications.  His client list includes some of the heaviest hitters in the industry: Comcast, Time Warner Cable, and Cox Communications, among others.  Peery mainly deals with a widely recurring problem in telecommunication: excessive noise in the upstream bandwidth.  To the end-user, that means reduced data speeds. 

Peery’s career took a dramatic turn when he met Paul Broadhurst.  He’d enjoyed a successful career up to that point, ; he was in charge of European sales and operations for C-Cor, a technology company.  Broadhurst came to him with new ideas about a technology that could improve the process of telecommunications and he felt the USA was a good fit.  Note- Paul founded Technetix in 1990- I started and  opened the business in the usa in 2007- the technology was already formed- I brought it to the USA. 

Peery took a leap of faith, and formed Technetix, INC the North American arm of the Technetix Group.  “We introduced Ingress safe  to the US cable operators  to improve noise in the upstream bandwidth which in effect improves true data speed coming back from the cable modem,” Peery explained.  “Upstream, from the a house to the cable network,  a lot of noise is introduced.  We build a component that is passive-based, that helps reduce that  noise.” He added, “It helps  increases the data through-put speed.  Cable companies spend millions of dollars battling noise reduction   and our product helps them reduce these costs.

The firm’s focus is unique.  “Instead of taking on huge projects, like Cisco  and Motorola,” he said.  “We look for niches—product problems that need to be addressed.”  In addition, he said, “In the US our focus is on the large players; in Europe, we listen more to small-to-medium sized companies.  They’re more willing to take risk, so we can prove out new technology.”

Technetix is on the cutting edge of telecommunications technology.  Peery said, “It is key to have companies like Technetix.  We have patented a product that addresses the problem of noise in the upstream or the new problem we are working on in MOCA of isolation problems in the MOCA frequency”  We feel MOCA will become a very popular in-home networking option for in home DVR and improved gaming experience and allows for true wire speeds in any room with a COAX connection – which is most rooms in a home. He described the coaxial infrastructure in the home  which underlies our cable television infrastructure is currently the subject of a collaborative effort, MOCA (Multi-media over Coaxial Alliance); even Time Warner is committed to using it in addition to Verizon.  “we are in the process of introducing a new patented product which is designed to enhance the effectiveness of MOCA,” he said. “Every home has a coaxial connection, for devices like TVs with digital set tops, and cable modems so everyone can use this infrastructure and our product enhances the experience of using MOCA in the home .”

As far as entrepreneurship in general and its role in technological advancement, Peery posits that “large companies wait to see where the market is. They want to see if a company’s technology has proven market potential, and then they make an acquisition.  But sometimes that backfires.  Interesting ideas get swamped In the wasteland of a large corporation.” Small entrepreneurial ventures, like the ones he works for in Europe, take more chances on new ideas, which can lead to better returns in the long run.

Over the years, Peery has faced immense challenges in building Technetix.  He started the US company with Broadhurst in July of 2007.  In 2008, the financial tsunami hit.  “In a risk-averse climate, we had to defend our product more strongly, which made us stronger,” he said.  “In Europe, our products were more easily accepted due to the long usage and history of Technetix in Europe but we were a complete unknown in the USA.”  And in recent months Technetix has turned the corner, showing a profit for the first time.  His advice to anyone seeking to create their own business? “Err on the side of being aggressive.  Go the extra mile to make it happen.  Just do it.  Deal with problems as they arise,” Peery said. “If you think too much, then you will become tentative.”  And those words speak volumes about an enterprise that has flourished in an adverse economic climate.  

http://www.technetix.com/