In 1994, The London Company started as a one-man operation, with Stephen Goddard serving as an advisor to a publicly traded life insurance company. Through strategic and methodical growth, the Richmond, Virginia-based firm now has 31 employees with $22.2 billion in assets under advisement as of 6/30/2015.

As a majority employee-owned investment advisory firm focused on managing long-term equity portfolios, The London Company embraces a fact-driven process over the more common speculative approach used widely in the financial investment industry.

“Instead of trying to project future growth rates of Microsoft or IBM or other companies, we look at what the company has under their control today that they can do to create value – whether it be through the balance sheet, cap allocation, or spinning off certain divisions or non-core assets. We focus more on that than we do on trying to guess what the next quarter or next five-year growth rate is going to be for a company,” explained Goddard, who is still at the helm of The London Company, serving as managing principal.

In addition to a conservative long-term approach, the guiding principles of The London Company include a focus on downside protection, a single investment process across all strategies and a research-driven approach using their proprietary Balance Sheet Optimization. With a global client base – including institutional, high net worth and sub-advisory investors – their goal is to maximize investor return and minimize any potential loss.

The London Company has grown some 35 percent annually since the firm’s inception 21 years ago. Goddard points to the same philosophy the firm uses in managing their client portfolios – avoiding speculation.

“As a company, we don’t try to predict where we are going to be three-to-five years from now. We try to lower the risk of our firm as much as we can control, and make sure we can weather a downturn or any other type of risk,” Goddard said.

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1¹IMPORTANT DISCLOSURE INFORMATION
The content herein is provided as general and impersonalized investment information and is not a recommendation or solicitation to buy or sell any security. The London Company does not guarantee or certify the quality, accuracy, completeness, or timeliness of any content contained herein. It should not be assumed that any information discussed herein will prove to be profitable or that decision in the future will be profitable or provide similar results. None of the information should be construed as a solicitation or offer, or recommendation, to buy or sell any security, or as an offer by The London Company to provide advisory services. Investment management services are offered only pursuant to a written investment advisory agreement, which investors are urged to read and carefully consider in determining whether such agreement is suitable for their individual facts and circumstances. The London Company is a registered investment advisor. More information about the advisor is described in Form ADV Part 2 can be found at www.tlcadvisory.com, , or by calling (804) 775-0317.