No amount of hope, luck or skill can change the mathematically certain fact that active investing – in all kinds of financial markets – is a zero sum game. After costs, most active investors are doomed to underperform. As daunting and discouraging as that fact is, scores of investors and money managers continue to try to defy the odds, with most failing. But some do succeed. For those fortunate enough to come out ahead, Ryan Peterson has some invaluable advice. “When you’ve won the game, stop playing the game.”

President of Raleigh, NC-based Wisdom & Wealth Solutions, Inc, Peterson says his firm’s mantra is “don’t lose money.”  When investing in securities portfolios, Peterson certainly cannot guarantee against any loss to a portfolio, but he says it’s important to understand the risk vs. return of the mix you select with your advisor.

Having worked through the dot.com boom and bust, the financial crisis of 2008 and a number of scandals that left a great many investors swearing off Wall Street, Peterson says that his approach to risk has changed. “One of our main objectives is to minimize losses – even if it means sitting out some market rallies,” Peterson told The Suit.

Wisdom & Wealth Solutions, Inc. has been helping clients with their money for over 25 years. An independent Registered Investment Advisor (RIA), Peterson provides sage investment and retirement planning advice to a broad client base made up mainly of dentists, physicians, active business owners, former business owners and budding entrepreneurs. Most clients are concentrated in the Raleigh, NC and surrounding area, but Wisdom & Wealth Solutions, Inc services clients all over the country.

Explaining the firm’s large concentration of business owners, Peterson said that most clients come in via referral. “Business owners have the advantage of controlling the structure of their business, which also allows them to control their businesses’ cash flow. We partner with established business owners who are seeking to maximize their cash flow efficiencies. Through objective advice and unique solutions, we help clients maximize savings, minimize tax liabilities and manage risk. We plan for both the best and worst case scenarios so clients know they’ll be okay either way,” Peterson clarified.

The Affordable Care Act, aka Obamacare, is one scenario that has nearly all of Peterson’s clients worried. “Amid all the delays and amendments, uncertainty reigns. No one knows how this will all turn out. The uncertainty is keeping clients from making capital investments, increasing headcount and expanding. Many in the medical industry say Obamacare is the ‘straw on the camel's back’ that has them mulling completely getting out of medicine,” Peterson shared.

While watching carefully how it all plays out, Wisdom & Wealth Solutions, Inc. continues successfully assisting clients with all their financial decisions. 

Peterson’s aim has always been to help people in any way that he can. “Helping people get what they want has helped me get what I want,” he says. And that includes a great sense of satisfaction.

For more information visit: www.wisdom-wealth.com