Jim Rowley, president of Lincoln Benefits Group, believes the soul of a company lies in person-to-person interaction rather than technology. Having achieved continuous annual growth since LBG's 1985 inception, Rowley has the success record to validate his convictions.

LBG provides full-service benefit packages for nonprofit organizations. "About 40 percent of the people in this country work for a nonprofit at some time. It just doesn't get the same attention as the for-profit world gets," Rowley said.

"We have a real passion for [nonprofits]. We love helping people who help people," Rowley explained. "We are very supportive in their fundraising and active with their causes."
Rowley has taken measures to recruit people who share his passion for the market segment, which has helped LBG sustain client loyalty. "We have clients who've been with us since 1985."

Originally a social worker, Rowley avoids relying on the internet. "I think there's been a major miscalculation about people's need for contact and relationships," he explained. "Technology is very important and is a great way to efficiently deliver and organize what we do, but we commit to meeting one-on-one with every organization. We won't abandon what we do best."

Rowley followed his entrepreneurial dreams in order to put his seven children through school, something that didn't seem attainable on a public servant salary. "It's been great," he said, "My kids got through college and now I have grandkids."

Today, Rowley remains involved in daily operations while mentoring others to fill his shoes and providing top-level consulting for the rapidly changing 403B retirement sector.

For more information, please visit: www.lbg1.com