Financial Literacy

Education is vital to Financial Literacy

Everyone has a different level of investment knowledge. However, even economists, CEOs, and others with a financial background need education, guidance, and support when it comes to financial planning. That’s one reason why people hire financial advisors, as these professionals have a greater understanding of the markets, investment principles, and different types of financial products.

John J. Zezini, CFP®, AAMS®, CRPC®, founder and principal of Granite Bay Wealth Management, believes that education is central to investment success. He takes a methodical approach to educating clients on the basics of investing, including the differences between various types of investments and how they work together. He even provides the basics on stocks and bonds, and explains how they correlate and move with respect to changes in the market and economy.

“Every time we meet with a client, we get to understand their situation and educate them on their investments, and follow up with more education at every meeting,” said Zezini. “We will explain what is going on with their investments, and what is working. It might take time to sink in, but we keep educating clients until they truly understand their investments.”

Zezini says there is very little – if any – discussion of the fundamentals and importance of investing, basic budgeting or compound interest in our educational systems at any grade level. Many investors don’t understand the different types of financial instruments, or what they need to save to reach retirement. That’s why it’s important for financial advisors to explain – in the most basic terms – how different financial products work, as well as their purpose, benefits and costs.

zezini300x400The financial industry, and serving the financial needs of others, has fascinated Zezini since he was 12 years old. Following his graduation from California State University, he became a broker at Olde Stockbrokers, and has worked in financial advisory capacities with Merrill Lynch, Edward Jones, and Genovese, Burford & Brothers. Further, he committed to developing his knowledge of investment strategies, and helping advisors to succeed, by becoming an Accredited Asset Management Specialist (AAMS®), a Chartered Retirement Planning Counselor (CRPC®) and a Certified Financial Planner (CFP™).

Zezini operates Granite Bay Wealth Management as a registered representative with financial services company LPL Financial. He specializes in preserving wealth, retirement planning, and the use of diversified investments. In addition, he provides guidance on inheritance planning and asset transfers from one generation to the next.

“Every client is different, as they have different risk tolerances, time horizons and financial needs, so we will sit down with them to understand where they are today, where they want to be in the future, and what can happen in between,” said Zezini. “We educate our clients to help them understand where they need to be with respect to their investments and retirement, regardless of what the market is doing. This helps them to ignore the outside noise, as they know that what we are doing for them is specific to their situation.”

For more information on Granite Bay Wealth Management, visit:

John Zezini is a Registered Representative with and Securities offered through LPL Financial, Member FINRA & SIPC. Investment advice offered through Granite Bay Wealth Management, a Registered Investment Advisor and separate entity from LPL Financial.


Follow Us

Subscribe to Our Newsletter

What's Next, Updates & Editorial Picks In Your Inbox

Related Articles

© 2017-2018 Advisors Magazine. All Rights Reserved.Design & Development by The Web Empire